CrossFit has a new owner and CEO

This is huge news for CrossFit and the sport: CrossFit will be sold to Eric Roza and he will also step in as CEO for the company. Here is a quote from his official statement:

Since I discovered CrossFit 10 years ago, it has changed my life, and I am deeply honored to have the opportunity to lead CrossFit through its next chapter as CEO and owner, following the closing next month.

https://www.crossfit.com/introducing-eric-roza-incoming-owner-and-ceo-of-crossfit-inc

The official post can be read on the CrossFit homepage and Eric Roza’s instagram:

View this post on Instagram

Dear CrossFit community, Since I discovered CrossFit 10 years ago, it has changed my life, and I am deeply honored to have the opportunity to lead CrossFit through its next chapter as CEO and owner, following the closing next month. As a box owner and athlete, I’ve experienced CrossFit’s transformative power and the shared bond it creates between people of different races, genders, ages, ethnicities, incomes, educations and physical abilities. That magic, created by our affiliate owners, coaches, and athletes in 158 countries around the world, is real. And I believe it makes the world a better place. In the past weeks, divisive statements and allegations have left many members of our community struggling to reconcile our transformative experiences in the local box with what we’ve been reading online. My view is simple: Racism and sexism are abhorrent and will not be tolerated in CrossFit. We open our arms to everyone, and I will be working hard to rebuild bridges with those whose trust we have lost. I come to you with deep humility and the realization that we have hard work to do. I am committed to listening, I am committed to learning, and I am committed to leading positive change. Most of all, I am committed to CrossFit and to you, as a member of our community. If you are committed to the future of CrossFit and have ideas, I want to hear from you. And if you loved CrossFit, and we lost you along the way, I want to regain your trust and partnership. Please reach out to me at eric@crossfit.com. Eric Roza #committedtocrossfit

A post shared by Eric Roza (@rozaeric) on Jun 24, 2020 at 7:05am PDT

There is also an official statement on the CrossFit twitter account:

“I started a company with some essential and elegant truths that nobody could, or maybe would, tell. It resulted in the fastest growing chain in world history. It did so well and became so popular that it has become a thing far larger than I could have hoped. …

— CrossFit (@CrossFit) June 24, 2020

If you spot a mistake or if you feel like one of the points need more clarification, make sure to get in contact.