This is huge news for CrossFit and the sport: CrossFit will be sold to Eric Roza and he will also step in as CEO for the company. Here is a quote from his official statement:
Since I discovered CrossFit 10 years ago, it has changed my life, and I am deeply honored to have the opportunity to lead CrossFit through its next chapter as CEO and owner, following the closing next month.
“I started a company with some essential and elegant truths that nobody could, or maybe would, tell. It resulted in the fastest growing chain in world history. It did so well and became so popular that it has become a thing far larger than I could have hoped. …
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